A test of imagined contact as a means to improve cross-partisan feelings and reduce attribution of malevolence and acceptance of political violence

In this study, we test the depolarizing potential of intrapersonal communication through imagined intergroup political contact. A randomized experiment was embedded into a quota-stratified online survey distributed to 583 U.S. adults drawn from an online panel proportioned to match the U.S. population. Structural equation modeling was used to test the direct, indirect, and conditional effects of imagined contact. We found that imagined contact with a political outgroup directly reduced negative affect toward the political outgroup regardless of the primed valence of the imagined interaction. Furthermore, we found that imagined contact indirectly reduced attribution of malevolence to the political outgroup as well as the acceptance of political violence. Implications for intergroup theory and political polarization are discussed. ARTICLE HISTORY Received 28 March 2016 Accepted 22 May 2017